If you’ve ever checked a competitor’s Google Maps listing and noticed that the number of reviews shown (e.g., 229) doesn’t match the actual number you can read (e.g., 129), you’re not alone. Many business owners and marketers encounter this mismatch. Here’s why it happens—and what it means for your own business.
1. Filtered or Hidden Reviews by Google
Google uses automated systems to detect and filter out reviews that may violate its policies. This includes:
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Spam or fake reviews
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Offensive or inappropriate content
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Reviews from suspicious or recently created accounts
Even though these reviews are no longer visible to users, they may still be counted in the total number of reviews.
2. Deleted Reviews by Users
Sometimes, users delete their own reviews or close their Google accounts. In these cases, the reviews may disappear from public view, but due to caching or system delay, the total review count might not update immediately.
3. Suspended or Restricted Google Accounts
If a user who left a review gets their account suspended, Google may hide their content. Again, this removal isn’t always reflected in the visible review count right away.
4. Temporary Review Removals
Google occasionally takes down reviews for manual inspection. During this process, those reviews are hidden from public view but may still be counted in the total number.
What This Means for You
Don’t be alarmed if you notice a difference between the number of reviews and what’s actually visible. It doesn’t necessarily mean your competitor has an unfair advantage—it could just be a result of Google’s strict moderation system.
If you’re managing your own business profile:
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Encourage genuine reviews from real customers.
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Monitor your reviews regularly.
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Report any suspicious or fake reviews through your Google Business Profile.
Conclusion
The discrepancy between the review count and visible reviews on Google Maps is usually due to filters, account issues, or content moderation. It’s part of Google’s ongoing effort to maintain trustworthy and high-quality user content.
Want to learn more about optimizing your business profile or staying ahead of the competition? Contact us for expert tips and strategies.
